In 2017 so far, the United States has struggled through 2 major hurricanes. Harvey hit Houston Texas the end of August, and flooded many square miles of land. Then hurricane Irma devastated most of Florida on September 10 and 11. How do you prepare your home and your family from these disasters? Does your survival kit contain a survival knife? Do you have a survival kit in your house, and another one in your car?
Here are my favorite engraved pocket knives for survival and rescue. Engraved, because they were laser engraved with a company logo. It’s the logos of companies who generously gave them to their customers and employees. What is a greater advertising gift, than one that can save your life?
Why are Buck Knives so popular and successful? Why do corporate managers choose to give engraved Buck knives with their company logo to the employees as business gifts? Whey are Buck knives a favorite business gift to customers and clients? Here are 5 secrets to Buck’s popularity.
Making new designs based on the public’s needs. They went from a hunting knife, to pocket knives, and cool looking tactical knives.
A focus on basic and new camouflage designs. Green and brown camo is good. Then they developed the orange camo design. I’ts still camo, but you can find it in a pile of leaves.
Keeping old favorite designs, like the Buck Folding Hunter Lockback 110 knife. Why fix it, if it isn’t broken? That’s good advice.
High quality stainless steel and handle materials. Without fail, you can always depend on the best quality from a Buck knife.
Leatherman tools have been around since 1983. This isn’t a very long time, compared to barlow knives, which started in the 1600’s. 34 years is a relatively short history, but it seems that Leatherman tools have been around forever. Companies have advertised their logo on Engraved Leatherman Tools because they last forever. What other type of advertising lasts forever?
These tools have been designed around a pair of pliers, with some other handy tools attached. But in the last couple of years, 2 new designs have emerged.
The Leatherman Raptor was introduced in 2014. It is basically a rugged pair of folding scissors with many other emergency medical tools. It is considered an absolute necessity for today’s EMT’s and safety force personnel.
Tim Leatherman came up with another innovative product in 2015. The Tread. It is a multi-tool that can be worn as a bracelet. Now screwdrivers and nut drivers, and a box cutter can always be in easy reach.
According to the Walmart website, they already sell Kershaw Knives. According to “Promogram”, an ASI newsletter, Walmart announced in mid August 2017 its Walmart PromoShop, an online way to sell imprinted items such as T shirts for family reunions. They also reported to have pens, mugs, and bags.
Will they be proficient in handling the detailed art problems in engraving business gifts? Screen printing T shirts is easy. Every town has 3 or 4 screen printers that do T shirts. Laser engraving expensive stainless steel items is an art and science. The imprinters that do those items, specialize in them. They don’t do shirts and pencils.
Will they be able to assist customers in designing a layout that is easy to read, and attractive? The current Kershaw Knives distributors are experienced in these details.
The famous Barlow Knives are well-known by people who appreciate a well-made, quality business gift. They were originally made in the USA by Barlow, a company that was based in Los Angeles CA from 1930 to 2005. Barlow made pocket knives, key chains, and money clips and imprinted the customer’s logo on them. This was very popular for businesses to promote themselves to their customers. Barlow products had a lifetime Warranty. If the if the items broke, or failed, the end user could just mail it to Barlow for a repacement. The shipping both ways was paid for by the end user. After 12 years, we still get inquiries about this warranty, which is no longer available.
In 2005 the promotional product industry giant, Norwood bought them. Production was kept in China, where Barlow transferred it in 2003, just 2 years before the sale.
Then in June 2009, the Great Recession forced Norwood Promotional Products Holdings, Inc. to declare bankruptcy. So the Barlow Knives brand was once again sold. This time, BIC Graphic North America, another giant, bought Norwood at auction for $162.5 Million. BIC kept the Norwood brand and the little Barlow brand.
Probably the inability to make enough profit forced BIC to sell in June 2017. HIG Capital bought BIC Graphic North America and its Asian sourcing Division for a mere $80 Million. The sales at the time were over $300 Million, according to Bizjournals.com. So this is the third time that the Barlow brand was sold. HIG Capital of Miami FL is a huge company with $21 Billion in equity capital under management. Promotional products are not new to them. They bought Halo, a promotional product distributor, in 2003, and sold it in 2007. The selling price was $62.5 Million. So the $80 Million price it paid for BIC was a real bargain.
It is expected that HIG will continue the same service and products, and do well in this market. Hopefully, the Barlow brand will continue.
A fruit knife can do more than sample fruit and vegetables. It can do more than carry your company logo to all your customers. Here are some fun samples of tricks that people have done with fruit knives. This makes fruit knives great promotional items. They are useful, long-lasting, and appreciated. What other type of advertising can be described like that?
Fortunately, you don’t have to do the searching yourself. The people that do the engraving look for knife materials that will engrave well. Not all stainless steel is suitable for laser engraving. Some steel is not consistent enough to give good results when you laser engrave it. It may be a great blade or handle component of a knife, as far as durability and appearance. But it might not be suitable for laser engraving.
Here are engravable knives, pocket knives that have been tested for engraving. They all have passed the test for beautiful laser engraving.
Impress your workers………Give personalized knives as safety awards.
Personalized knives are engraved knives with a person’s name on each knife. They are designed to be personal custom gifts to each special recipient. Everyone likes to see their name on their possessions. Why not take advantage of this human trait, and advertise your company on the knives, too.
Choose a quality stainless steel knife with an attractive handle.
Order from a reputable online knife company.
Pick out your best, simplified corporate logo.
Prepare a list of your personalized names on an Excel worksheet.
Order a few extra knives without a name, for recipients that pop up in the near future.