Redhawk Pocket Knife 7714 A 5-Star rating was just given to these engraved pocket knives by a satisfied customer. Here’s what they said:
“We love the pocket knives. Engraving was perfect, handle a comfortable grip, and blade a nice size. We think they make very nice promotional items for our customers.”
This $13 knife is now on sale for $4.99. The Redhawk Pocket Knife is one of the best engraved pocket knives found on the logo knives website.
You own a company, and you have good customers. You want to keep them, and get more customers like them. How can you do that? You probably have a good answer for that. Here’s a popular method of Customer Retention, that you might not have explored yet.
Many of your customers would love to get Engraved Pocket Knives.
What type of customer falls into that category? Here is a quick list:
Are you looking for a new unique knife gift for your customers? The Trail Blazer Pocket Knife 1938 has arrived. It was introduced by Compass Promos at the OPPA product show in Cleveland Ohio in January 2018. Paul Rizzo, the company representative is shown here with the knife fully open. For a light weight knife, it is a full 4 inches long. It is light because of the minimalist handle design. As a bonus, it has the features on a multi-tool, with a carabiner, bottle opener, screwdriver, serrated blade, and a gut hook. The hook can be used to safely open a blister pack.
CRKT is the newest, but most innovative folding pocketknives company in the USA. This knife manufacturer and designer was “hatched” in Oregon in 1994. Some unique examples are shown below of their stainless steel knives. They have a world-wide staff of professional designers. That’s what makes their line so special.
Now, they offer laser engraved pocket knives with your corporate logo. All they need is your art file, and they can email you a virtual proof for your approval.
The best pocket knife for Christmas 2017 is a popular rescue knife made by Kutmaster:
Kutmaster Compact Rescue Knife 95-1832L Why this knife?
For the year 2017, the award goes to the most popular pocket knife. This knife got the most orders, and sold the highest quantity. Factors that did not enter into the contest were price and country of origin. The winner is:
Maxam® Lockback Knife rsk274 This Maxam knife has a stainless steel blade and a synthetic handle. The handle is smooth so it can support your full color logo. The basic lockback mechanism keeps you safe when you are using it.
Why is this knife so popular? Its low cost, basically. But the sale price of $1.99 is not near the real price of $3.44 each. And the perceived value is probably between $5 and $10. This knife is an outstanding winner this year!
Logo Knives is proud to make this announcement for 2017.
If the knife lasts forever, so will your logo. What other kind of advertising lasts forever?
These new Case knives with your corporate logo will last forever with your customers and employees. This is a cost effective way to make your advertising last forever, or until you retire. Each customer will love to own a USA-made Case knife.
Case has come up with new handle colors and designs. Some are synthetic, bone, and buffalo horn. Some are orange, gray, navy blue, patriotic colors, yellow, black, and white. Most of the blades are high quality stainless steel. One new knife is chrome vanadium (item 031), a material that you can get real sharp, and keep real sharp. Case does the decorating right there in their Pennsylvania factory. They do laser engraving, electro etching, Tech Printing (durable screen printing) up to 2 colors, and engraving with color fill.
These are my new favorites:
Case BoneStag® Trapper 3573 
Case Slimline Trapper 80031
Case Orange Synthetic Medium Stockman 80509
Case Kodiak Hunter® (KODIAK SS) 90395
Do you give pocket knives with your logo to your clients?
The first 2 questions are easy to answer, but the last 2 can leave you scratching your head. Any form of advertising has to address these questions:
A $50 pocket stainless steel pocket knife with your corporate logo laser engraved will be a good investment. But only if it is cost effective. If that knife brings you an order worth $5,000 or $1,000,000, it is well worth its cost. So quality company logo knives aren’t for a business that gets a lot of small orders.
How will you know it worked? How does Procter and Gamble know that their 30 second commercial last Tuesday worked? You can only guess that all advertising has a cumulative effect on your customer base. There are ways to track effectiveness. We can explore these methods in another post.
Will a gift knife have long-lasting rewards? You bet! So do it now, and not just before you retire.
Image: Choose the style of knife that reflects your company’s image.
Measurable results of this type of advertising: A great topic for next time.