Sunday is Grandparents Day, and Grandpa would love to get a small gift from you. What do you give someone who already has everything? Choose from a collection of pocket knives engraved with his name. A man can never have too many pocket knives. Here are a few of the most popular knives for the older generation.
Engraved Gerber knives will have you waiting a longer time for your order. The manufacturer, Gerber, must be really busy. They take longer to make and send us their blank knives, so we can engrave your logo on them. Nevertheless, Gerber has many fans around the world, and they usually don’t mind waiting for a good product.
Here are some helpful tips if you want to give Kershaw pocket knives to your customers this year.
Style and Size. Engraved Kershaw Knives come in different styles and sizes. Pick the one that draws your interest. Your customers will probably like that one too.
Budget. Some Kershaw knives are made in the USA and some are imported. So, the price range is wide. What is the average lifetime value of each of your customers? Do they spend $5,000 a year? If so, they would spend they would spend $100,000 over 20 years. Would you be willing to spend $40 to $100 on an advertising gift for that customer? Remember, Kershaw knives have a lifetime guarantee, and your logo will always be seen.
Features. “Speed Safe” is a patented easy-open mechanism that is built into some of these knives. It opens with a single touch of the flipper.
Color. Your corporate logo may have a color. If so, some Kershaw knives come in colors. Maybe one of them is your color.
If you are a business owner, and like to give logo knives to your customers, do the knives help your business? Which customers should you target for your generous gift of a pocket knife with your company logo?
Hunters. They like the larger sheath knives or the larger folding hunting knives, like the Buck 110.
Preppers. They like survival knives. The multi-purpose knives that can break a window, cut a seatbelt, and start a campfire.
Farmers. They like the old fashioned Case Trappers (2 blades) or Stockman knives (3 blades). Case has a long love affair with the American public.
Campers. They too, like the multipurpose knives. Ones that can open bottles and food cans, light a fire, and saw some small branches.
Hikers. They have similar needs that the campers have. They need to be prepared for anything that they face on the trail.
Everyone Else. Everyone needs a sharp knife to open cardboard boxes. A small pocket knife that is close at hand, is always appreciated. You can’t go wrong when giving logo knives.
The best season for giving company logo knives to your customers is Christmas. At least, that’s the busiest season for knife-giving. But there are a few reasons for other seasons to be the best choice.
Spring seams to be the best season to give pocket knives to farmers and others in the agriculture business. That’s when farmers buy seed and fertilizer, and equipment. The dealers take advantage of that time to give appreciation in the form of gifts. Company logo knives make the perfect gifts.
Summer is the season for everyone to receive a generous gift like a knife. Purchases of all sorts of things increases as the temperature rises.
Fall is for the hunters. If your customers hunt, they would appreciate a good hunting knife or pocket knife. They need to use a knife to field dress the larger animals.
Any season is a good season for giving company logo knives. It really depends on what market your clients are in. Plan ahead, because inventory can be a problem any time of year, especially Christmas.
Personalized Pocket Knives are persistently pertinent to the advertising efforts of businesses. That’s why business owners order them repeatedly. Why are they pertinent?
Giving a pocket knife or any personalized gift, solidifies the customer-business owner relationship.
The recipient will always remember who gave them the knife.
The pocket knives will last the lifetime of the customer.
They show your logo, and your laser engraved logo will not wear off.
Personalized pocket knives reflect the permanence of your strong company.
Your visible advertising medium will lead to “word of mouth” advertising.
The first Wednesday in June in the USA is National Running Day. It calls
attention to a hobby that has gained popularity over the last 20 years. People have become very health conscious lately. “60 is the new 40”. In the last century a 60 year old man looked 60 years old. Now he looks about 40, because of the new attitude toward health. Every weekend in the summer has a race somewhere near you. Participants don’t mind paying $20 to $75 to run in a group and get some swag. You don’t have to finish in the top three to get cash or a prize. You just have to be in the top 3 in your age bracket and sex bracket. Since there are many age brackets, for both men and women, there are many category winners.
How can you celebrate this day?
Sign up to run or walk in a race. Many races have those two options.
Support a runner or walker.
Sponsor someone to race, if that is an option.
Take a short video of your favorite runner crossing the finish line, then pan over to the clock, to show their time.
Give engraved pocket knives with your company logo to the winners, or to all the participants. They will never forget you.
The United States isn’t officially involved in this, but April 20 is International Volunteer Recognition Day in Canada and the UK. We don’t know who started this special day. But, it is a great opportunity to thank those who give of themselves. How can you be a part of this day? You can help in 2 ways. First, by being a volunteer yourself. Second, by honoring volunteers.
How to be a volunteer:
Pick a subject that you enjoy. Is it cooking, gardening, driving, painting, performing music, singing, writing, talking?
Find a way to combine your subject to an area of need. You may find it in local volunteer organizations, government, and churches.
Your local civic clubs, like Rotary, Kiwanis, and Lions offer many ways to share your talents.
Governments need people to volunteer on citizen groups, like the parks, shade tree commission, zoning appeals board, civil service, and the utilities commissions.
Churches offer many ways to use your talents. Singing in the choir, visiting patients in the hospital, hospice, playing your instrument, cooking, delivering, and taking people grocery shopping.
How to thank volunteers:
Contact the mayor or manager of your city, and ask if he would be willing to write a proclamation to call attention to those volunteers. Then call the newspaper and have them take a picture in an appropriate setting.
If you have been on the receiving end of volunteers, you can simply give them a big hug, and thank them.
Give personalized gifts, like company logo knives to the volunteers in your favorite service group. You can choose a government, church, or civic group. Again, you can ask your mayor to call the newspaper and TV stations, to get involved in the appreciation ceremony. People like to read and watch human interest stories like this.
You just might be starting a brand new routine in your community.