Tag: buck knives

How Do Your Customers Use the Buck Knives You Gave Them?

Say that you gave all of your customers Buck Knives with your company logo

395CM9 Camo Buck Knife
395CM9 Camo Buck Knife

laser engraved on the blades for Christmas. What are they doing with them now?

  1. Using them as EDC (every day carry) knives.
  2. Keeping them in their office desk. They are very handy when opening envelopes or boxes.
  3. Keeping them in their tool box. Many uses will present themselves in the future.
  4. Saving them as a memento of your kindness, on a shelf along with other high quality gifts.
  5. Re-gifting them to a young nephew or good friend.
  6. Using them in their fishing tackle box.
  7. Keeping them in a purse or other special place, for self defense.
  8. Showing them to their friends. Your logo will get a lot of views this way.

Why Is There A Setup Charge For Engraved Buck Knives?

Why the Setup Charge?
Why the Setup Charge?

When a business owner orders engraved Buck knives with his company logo, he generally has to pay a “setup charge”. What is this charge for?

  • The art department prepares the art file so that it will be legible at the size available on the knife. If there is too much small detail in the art file, they will suggest alternatives to the business owner.
  • The laser machine has to be set up with the art file. This takes a little time. It is the same amount of time, whether 10 knives or 1,000 knives will be laser engraved.
  • The knives have to be delivered to the laser machine from the warehouse. This also is the same amount of time, whether 10 or 1,000 knives are needed.

So, the setup charge is independent of the number of knives engraved. The price per knife can’t be adjusted for this finite charge. This is the fairest way to price the engraved Buck knives or any other imprinted item.